Sian has over 20 year experience in Consumer Electronics and IT markets within Retail, B2B and Distribution. Specialising in EMEA she has worked in over 30 countries and expanded businesses in to new territories. Working for global companies like Techdata and Toshiba she has more recently focused on tech start-ups like Kokoon, Mayku, Primo and Silentmode.

Pete has spent the last 30 years working for Distributors, Resellers and Vendors. Mainly specialising in the B2B and Education sector he has worked for Global companies like Techdata, BT, and Netgear. An inspiring and influential business leader with experience in delivering strong revenue growth and profitability.

Mark has over 20 years experience selling consumer electronics, PC and gaming peripherals and software solutions. He has worked in the UK and across Europe. Mark has an excellent understanding of the UK market with direct experience of managing omnichannel retail, etail, catalogue and distribution customers.

Ian has over 20 years experience working within IT Distribution. Becoming part of Noima 2 years ago he has improved our back office systems and helped to develop our structure a a business.

Debby has worked in managerial positions in large corporations across her career. Debby has spent the last 14 years working for one of the UK’s largest Consumer Electronics retailers as a regional manager. She has vast experience of training and setting up large sales teams and also has financial qualifications.